A clear vision for new brand development
It was our pleasure to work with the team at Jennings Opticians to create a brand identity for their newly renovated Thurles store. The new brand needed to reflect the premium offering at Jennings – working with Fiona and her team we created the new brand identity, guidelines and environment.
We developed a brand strategy that allowed the identity to be implemented across environment, POS and website. Our aim was to create a unique identity that felt modern and reflected the wide target audience of the company.