Shanbally
Developing a
brand world
Designedly developed a naming strategy and Brand Architecture for Shanbally, a centre of holistic excellence which incorporates a period house and gardens, medicinal herbal dispensary, organic farm, education centre, museum and café.
We started with creating a distinct tone of voice and visual world – the brand message ‘health through nature’ being reflected across all brand communications. We delivered brand positioning and strategy, marketing communications, brand development and brand guidelines.
- Strategy and Naming development
- Brand identity and website creation
- Environment design and development

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