Developing a
brand world

Designedly developed a naming strategy and Brand Architecture for Shanbally, a centre of holistic excellence which incorporates a period house and gardens, medicinal herbal dispensary, organic farm, education centre, museum and café.

We started with creating a distinct tone of voice and visual world – the brand message ‘health through nature’ being reflected across all brand communications. We delivered brand positioning and strategy, marketing communications, brand development and brand guidelines.