We worked with Templetuohy Foods to develop a cohesive packaging system that could clearly differentiate and elevate their Farm Fresh, Gourmet and Nourish ranges while still feeling unified under a single brand family. Each range required its own visual tone and hierarchy, so we created distinct cues through colour palettes, typography, illustration and ingredient photography, ensuring consumers could easily navigate by quality tier, usage occasion and dietary preference. Farm Fresh leans into familiar, everyday cues for broad appeal, Gourmet adopts richer textures and premium detailing to signal elevated quality, while Nourish uses cleaner layouts and nutritional clarity to support health-focused decision making. By defining these range architectures and applying consistent labelling rules, information hierarchy and compliance requirements, we delivered a packaging system that helps retailers merchandise more effectively, supports consumer confidence at shelf and strengthens Templetuohy Foods’ overall brand presence across multiple categories.
