We ran workshops with their Area Sales Managers and board members to shape the strategy behind the new name and brand approach, making sure it reflected how the business actually operated on the ground. From there we renamed the business to Finór Finance and built a complete brand identity around that name, approachable and trustworthy rather than purely transactional.
Alongside the brand strategy, we developed their new website, translating the brand into a clear, credible online presence for Irish SMEs and agricultural businesses seeking funding for vehicles, machinery and equipment. Since launch, Designedly has continued to manage Finór Finance’s digital and traditional marketing, giving them a strong, recognisable identity across every touchpoint with customers.
