We’ve had the pleasure of walking the journey with Ireland’s most experienced craft brewer – from the days of White Gypsy to the bold new chapter as Whitefield Brewery. When Cuilán and the team came to us to help evolve the brand, we knew it was about more than a name change. This was about capturing the spirit, craft, and story behind every brew. Working closely with the Whitefield crew, we developed a new name, brand identity and packaging that honours their legacy while embracing a fresh direction. From label design to livery, posters to print, every touchpoint was crafted with care. The result is a brand that feels as authentic and considered as the beers themselves. Sláinte to the next chapter!