We had the privilege of collaborating with the Propelor team through extensive brand strategy and naming workshops. This process allowed us to redefine their identity and create a new name and brand that perfectly align with their mission and values. Propelor’s mission is deeply client-centric, emphasising partnership, honesty, integrity, and independence. Propelor believe in a collaborative journey towards innovation and scaling businesses. Our comprehensive approach included a full review of their existing brand, the development of the all-new Propelor Brand, a website reskin, and the creation of numerous print and digital marketing deliverables to bring their fresh vision to life.