Midlands Flavours

Midlands Flavours, a platform that unites and amplifies the voices of food and drink producers across Laois, Longford, Offaly, and Westmeath. Rooted in the region’s rich landscapes and longstanding traditions, Midlands Flavours embodies the spirit of sustainability, innovation, and local pride. Our approach involved close collaboration with stakeholders to craft a visual and messaging framework that reflects the authenticity and diversity of the Midlands’ food culture.

From flour millers and distillers to organic farmers, butchers, chocolatiers, and bakers, the brand tells the story of the people and places that shape the unique flavours of the region. It celebrates the connection between heritage and modern excellence, honouring the deep ties between producers and the land while creating new opportunities for growth and visibility. To ensure a lasting impact, we developed comprehensive digital and print assets, creating a cohesive brand presence across all communication channels. By blending strategic storytelling with compelling design, Midlands Flavours now stands as a beacon for regional food excellence, championing the dedication of local producers and inviting audiences to savour the flavours that define the heart of Ireland.