Working with the Crowe family on this rebrand felt like stepping into the heart of something truly special. With a legacy rooted in the Golden Vale of Tipperary and over 100 years of farming behind them, the goal was to bring together two existing identities, J. Crowe & Sons and Crowe’s Farm, into one cohesive brand that reflects who they are today. We created a brand that speaks to their deep connection to the land, their traditional methods and the hands-on care that goes into every product. From their outdoor-reared pork and handmade rashers to organic turkeys raised by John Paul himself, every detail in the new packaging reflects the authenticity and quality the Crowe name stands for. Alongside the visual identity and packaging, we managed the brand’s social media presence to help share their story, highlight their products and connect directly with customers in a way that felt true to the family and their values. This wasn’t just about a new look, it was about building a brand narrative and digital voice for a family who have dedicated generations to doing things the right way.
