For the In Our Hands campaign, we managed Thurles Parish’s social media presence end-to-end, developing a clear brand framework, visual system, and content strategy designed to build awareness, drive engagement, and support fundraising. Our work included creating compelling visual posts, motion assets, and copy that translated the campaign’s core messages, heritage, community, and shared responsibility-into formats suited for Facebook and Instagram. We highlighted key storytelling pillars from the campaign, such as the Cathedral’s cultural significance, its architectural heritage, and the call for community participation, including the “Donate a Slate” initiative and diaspora outreach. Through consistent scheduling, platform management, and responsive community engagement, we helped shape a recognisable and credible digital presence that supported donations, reinforced brand coherence across touchpoints, and strengthened the ongoing visibility of the restoration effort online.
