We worked with Roostify to develop a bold, flavour-driven brand that could translate across both digital and physical touchpoints, creating a cohesive fast-food experience from logo to counter. The brand foundations centred on energy, crave appeal and clarity, with a visual system that scales easily across menus, packaging, uniforms and marketing. Beyond the core identity, we designed and managed the built environment, ensuring the interior, signage, colour palette and material choices all reflected the brand’s personality and fast-service ethos. From spatial layout and wayfinding to lighting and menu boards, every element was considered to support customer flow, highlight the food offering and create a memorable, modern environment. The result is a unified brand and in-store experience that feels fresh, functional and unmistakably Roostify.
