We collaborated with Wilde Chocolates to develop a packaging system that brings clarity, character and flavour to the forefront. Our approach focused on creating a strong visual hierarchy that helps consumers quickly identify product types, flavour profiles and key ingredients, while still allowing room for the brand’s playful personality and artisanal craft to shine through. By carefully balancing typography, colour coding and product information, we ensured each SKU could stand alone on shelf yet feel part of a cohesive family. The result is packaging that is both functional and expressive, elevating the consumer experience and making it easier for retailers and chocolate lovers alike to navigate the range with confidence.
