At the end of last year when the Covid-19 pandemic came about, the Creatives Against Covid-19 campaign was launched, a collaborative campaign which invited creatives from all over the world to design uplifting and positive posters interpreting the word “Soon”.
Seeing information about the campaign all over my Instagram feed, I wondered what it was about. After little research I found that the campaigns aim was to bring about a sense of hope and optimism to many vulnerable woman and children suffering in isolation in abusive relationships during the pandemic. The campaign shed light on this serious issue and taught people that we could all help and do our part, even from home. All of the funds raised by the campaign went to the organisations fighting on behalf of some of the most vulnerable in our society. In the end, our creative community raised over €230,000 for Women’s Aid and ISPCC Childline. They received over 1,200 submissions from over 30 countries and within a week, they launched an online store with 1,278 prints for sale.
On Wednesday 4th of November 2020, the 21st IDI Awards took place virtually, due to the Covid restrictions. The Creatives against Covid campaign won a special award known as the “Design For Good” award. After this, I thought I would look at a few of my favourite entries from the campaign.
Duncan – Kooba
One of my initial favourites from this campaign was this poster from Duncan, and employee of Kooba in Dublin. I really liked the message of this poster as I found it to be quite simple but very effective. The colours are bright and uplifting and it is nice to look at. I like the progression from dark and plain, to the bright and uplifting rays of light.
What I loved about this next one is that I get a real sense of the Irish community from it. Between the pint of Guinness and the word “Slainté” sprawled across the top of it in quite an old fashioned font, it reminds me of Ireland and the great sense of community and togetherness that is felt here in Ireland. You can see a lot of time and effort went into the hands and I think it just all works very well together. I feel that it hints at the importance of family during times like these, and this is emphasized by including the baby holding the bottle. I also feel the cup of tea represents the typical Irish mammy.
Mariana de Moura
Lastly, what I loved about this one is that again, it is so simple but effective. I love the use of the primary colours and basic shapes. I feel that the circles in the top half represent a feeling that even though we were all apart at the time, we were still all going through it together. I feel as though the bottom half represents that everything else is just under the surface and it reminds people that this moment in our lives that we are going through will not last forever and that soon we will all be reunited again with our friends, family and loved ones and we would again be able to enjoy all the things that we love doing and soon everything will fall back into place and we will all be back together again.