Without doubt, social media is the number one way to pique interest in your brand.You can reach large audiences across the globe, and reach people in your area alike – both of which can increase awareness of, and in turn, footfall to your business. You have a direct connection with your followers so you can quickly let them know about discounts and offers,  opening hours, job openings, and much more at the click of a button.

By interacting with your customer base on social media you get to know them better, you can get feedback from customers and can use this feedback to enhance your customer service going forward. You can target specific audiences through the use of  social media advertising. Social media platforms allow you to tailor your ads based on a number of factors, such as gender and location, which results in new followers and potential conversions for your business.