We worked closely with numerous stakeholders to develop a new identity and brand world for the Thurles Tourist Office. The Tourist Office acts as the central hub for visitor experiences in North Tipperary. We developed strategy for the brand which was based around the idea of ’the heart of Tipperary’.
We created a new brand look and feel that was developed with both print and digital output in mind. The unique logo mark was developed from 2 location pins that when united form a heart shape.