thurles town

we were given the opportunity to collaborate with the thurles town centre forum to create a new brand and website for the town. we are living in an age where we can be always “on” and our challenge for thurles as a town, is to become part of that ‘big link’ by being present, offering information, immediacy, flexibility and interactivity, put simply it is to embrace and utilise digital technology. thurles is a relatively small, rural town in munster, yet it have so much to offer, and it is time to get that offering out there as well as to make sure that a positive message and image for thurles is reflected cohesively across all media.

thurles - dwell a while

in early 2018 with the help of the local secondary schools and the students of mary immaculate college, a survey was undertaken to determine and highlight everything that thurles had to offer. in addition, a day of public consultation was held in the source arts centre, whereby the public were asked to submit their views on a new brand for thurles in a branding questionnaire. feedback from both was reviewed and used to form the basis of the design brief.

our design brief

the brief for us was to create an image for thurles that illustrates as much of its offerings as possible, without creating a logo that highlights one key offering over another. what was no surprise to us is that as a town, thurles has so much to offer, and we developed visuals which highlight it as a place rich in sports, business, culture, and education. the visuals were refined, re-refined, and approved by the town centre forum over the summer of last year.


the ash plant forms the basis of thurles town’s identity. chosen for its obvious links with our gaa history, but also because of its form – one leaf with many facets. these leaves are joined along the linking bridge representing our bridge over the river suir that welcomes visitor and resident alike to the town.

each one of these leaves contains hand drawn illustrations, to represent arts culture and history, a sporting town, thurles as a business strongfort and as a progressive education hub.

Project Deliverables

Brand Research
Identity and Brand Architecture
Hand-drawn Illustration
Brand Positioning
Motion Graphics
Website Design and Development
Advertising and Marketing Materials
External SignageSocial Media and Website ManagementLaunch Event

social media

a brand is not just a logo, and a tagline ‘dwell a while’ was created and finalized to work alongside the logo – we encourage its use on social media and online to promote the happenings of our town. it can be interpreted as to think on, or to stay or to reside – each of which work well as social media tags.

we wanted this logo to breathe new life into the town of thurles so we have further developed the identity to include combined english and irish and a version as gaeilge. this logo can be developed on to work against a darker backdrop in negative. so far it has also been developed into animations but the possibilities are endless.

website launch event

the launch of this website was held at the source arts centre at a public event. it was such a reward to attend this launch after working on this brand right from the beginning. we felt honoured to be able to unveil the new brand to the people of thurles and the responses to the website have helped it to grow in popularity.

we created road signage which will be installed on appraoching roads to the town to welcome residents and visitors alike. has been custom designed to fully correspond with our new brand, has a quick loading time, and is built with content expandability in mind. the landing page highlights the key areas: arts and culture, business, sports, and education. it is visually vibrant and inviting to the user. on our homepage we have a welcome message, and an animated logo build.each of the main sections has a dedicated map with locations of the sites which can be filtered by category. a press advert was created to invite submissions for inclusion in all sections during the development stages. there is a dedicated general events area and a submission form, whereby any event can be submitted for inclusion on the site.

heart of thurles

another feature we would like to highlight is the area we call the ‘heart of thurles’ where we have a section dedicated to all things thurles – historical anecdotes, glimpses of the past, photography, and highlighting the real heart of thurles, our fantastic charity and voluntary organisations.

Féile Flipside is a programme of fringe events that took place across Thurles town on Féile’19 weekend. On Friday 20th & Saturday 21st September free events took place in various locations across Thurles. The aim of this programme was to enhance the weekend experience for visitors and local people alike for Féile’19! A social media campaign was launched on Facebook, Instagram and Twitter and ran in the lead-up to Féile Flipside promoting the events that would take place. We created a brochure for Féile Flipside with details of the events taking place over the weekend and also included a map of the various locations of events. Banners and Roadsigns were created to promote the festival around Thurles in the lead up to the weekend. During the Féile Flipside campaign we were approached by The County Bar and The Arch Bar to design artwork for print and social media diverting their line-ups for Féile Flipside. We hope to see Féile Flipseide get even bigger and better next year!