We designed and developed the brand Identity for Thurles town in 2018, initiated by Tipperary County Council and which involved many stakeholders represented by the Thurles Town Forum – a group made up of business stakeholders (retail & service), sports representatives, Education campus’ and representatives of arts and culture in the town. We facilitated discussion through workshops to determine the common interests of all parties and developed a brand which is now living and breathing, interacting with public and stakeholders alike to bring an informative, unified platform to all. We developed an online & social media strategy, created the thurles.ie website and rolled out print and digital collateral.