Work, Live Westmeath

Designedly collaborated with Westmeath County Council to develop and execute the Work, Live Westmeath initiative, a strategic brand and digital marketing campaign aimed at positioning Westmeath as Ireland’s top destination for remote workers seeking an affordable cost of living and an enhanced work-life balance. We created a compelling brand identity that highlights the county’s rich arts, culture, heritage, and natural amenities, while also promoting the benefits of its state-of-the-art co-working hubs.

Our multi-channel digital marketing strategy, which included organic and paid social media, email marketing, and Google Ads, successfully amplified awareness and engagement. Through a consistent and visually cohesive brand presence across all digital platforms, we expanded the initiative’s reach to over 322.2K across Facebook and Instagram, and 212K on LinkedIn, significantly increasing visibility among the target audience. Our paid advertising efforts on Google generated over 185K impressions and 1.65K clicks, directing substantial traffic to the website and further strengthening Westmeath’s reputation as a prime location for remote work. Additionally, our email marketing campaign saw a 29% increase in subscribers, with an impressive 79% average open rate, reinforcing strong audience engagement. This project exemplifies Designedly’s expertise in crafting impactful brand narratives and executing data-driven marketing strategies that drive awareness, engagement, and action.

Work, Live Westmeath

Services