The brief from Michael and Aine at Thinking Disabilities was to create a memorable brand whose key components reflected their life’s purpose – to provide essential information, assistance and guidance to all people living with a disability in Ireland. Together with them we created their brand strategy, proposition, visual identity, brand communications and digital platform. Their new digital platform is a vast, online reference for everything from recommendations on therapies to entitlements. Thinking Disabilities aims to engage educators, therapists, parents and to bring awareness and create a digital hub where answers to specific disability related questions are answered.